UXZ5 - Case studies

The fifth edition of the conference will lean away from traditional presentations and will focus on case studies from various projects within the work of UX designers. The case studies will show the work of a UX designer in detail. The point will not be some bragging PR or whether the project was successful, but the approach and the progress of work in progress.

Date and place

18.6. 2019, the venue is the same

Partners

Do you want to become a partner of the conference?

UXZ is an approved Educational Partner of the Interaction Design Foundation

Share your idea with me at - kontakt@uxz.cz (Jan Hlaváč) and let me know how the partnership with the conference could be beneficial for you.

Buy a ticket

Programme

Coming soon. You can look forward to 6 to 8 case studies.

Petr Augustin,

Product Designer at Kentico Software

What we learned from the optimisation of a SaaS funnel Kentico Cloud

After finding a market fit with Kentico Cloud, a B2B SaaS project from Kentico, we have come up against a serious problem - how to optimise our entire funnel from the first visit of the web, through trial to retaining a paying customer. During the first year of work with the product funnel, we tried many approaches, tools, and dead-lanes that did not bring us any progress. I will show the results of a dedicated experiment team and how half a year of their work helped to change trial conversions. I'll summarise why usual optimisation tools didn't work for B2B SaaS, where to look for inspiration and resources, and where we got in one year. I will also introduce how to uncover the blockers in a company through one funnel and how to start cooperating with them. And finally what would I do differently if I was to begin optimisation from the beginning?

Testimonials

Martin Kopta

“

It was a smaller event with only relevant participants. Thanks to long breaks I had enough opportunities to talk with most people who I usually don’t meet. I was pleasantly surprised that during the day I was contacted by two people who wanted my work. And then, sitting behind a table and having a plug, that was a luxury! It was great. I understand that next time can’t be exactly the same, but I still hope that UXZ will come back! :)

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Kamil Ignác

“

It was probably the only conference in CZ of its kind. The presenters were from the field… and also theory was based on practice. Thanks!

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Karel Bína

“

If they want to see how it’s done somewhere else and get inspired and get interesting contacts, then it’s a must-have :) I really liked it, definitely it was way more useful than listening “PR bullshit” as it happens at some of such events. I will keep recommending this conference and look forward to next year!

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Hana Šavelková

“

It was very motivating, there were many inspirational ideas. Especially if I compare it with other conferences and presentations on this topic where there are always just beginner topics or speakers only show their products. No time delays, amazing catering, well-accessible and a big venue, simply well organised ;)

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Martin Hájek

“

You can validate your processes, reassess them and develop based on what is done elsewhere. The conference gradually dealt with all phases, so it fits for everybody. Thank you :-)

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Eliška Špaková

“

I don’t know any other conference focused on UX that would be this devoted to examples from real life. The topics were very beneficial for improvement of design based on UX as a process. Thank you! And more, please :)

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Jiří Křovák

“

Perfectly organised, everything was on time, awesome venue and catering, presentations on a very high level. It was obvious that the presenters are not saying any boring rules, but they really talk about practical experience. Keep it on!

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Otakar Hypš

“

I would recommend it especially to beginners. Information given at the conference can inspire them for this field. It will speed up their development because they will discover what to work on and they will see how. They will meet people from the field and gain a stable source of information in a less concentrated form.

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Jakub Skupin

“

As organisers, you are from the field, because not only you know the current trends, but you also know interesting people who are not that famous and thanks to that you manage to bring good-quality and experienced people. I think that also thanks to that, you managed to better connect the topics. That’s why also the following discussion after the presentations was not superficial but it went very deep (what is an insight, own experience of a designer from deep interviews etc.). I think that that’s why you managed to boost the whole community further. If I guessed correctly, you also had a trial presentations with the speakers – I believe that because when you discussed the drafts of the presentations, together you shaped the final quality of the presentations/conference. I gained a huge quantity of valuable information.

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Jiří Korejtko

“

I met many new people, experienced experts and I learned new information – design sprint, UX within a company, UX in UK and I really liked the presentation about animation. The preparation, catering, people, it was all amazing. The presentations were very versatile. I would like to see more numbers, some stats of conversions, visits, etc., simply measurable stuff.

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Records of presentations