UXZ5 - Case studies

The fifth edition of the conference will lean away from traditional presentations and will focus on case studies from various projects within the work of UX designers. The case studies will show the work of a UX designer in detail. The point will not be some bragging PR or whether the project was successful, but the approach and the progress of work in progress.

Date and place

18.6. 2019, the venue is the same


Do you want to become a partner of the conference?


UXZ is an approved Educational Partner of the Interaction Design Foundation

Share your idea with me at - kontakt@uxz.cz (Jan Hlaváč) and let me know how the partnership with the conference could be beneficial for you.

Buy a ticket



CZK with VAT

Total price


CZK with VAT


Coming soon. You can look forward to 6 to 8 case studies.

Petr Augustin

Petr Augustin,

Product Designer at Kentico Software

What we learned from the optimisation of a SaaS funnel Kentico Cloud

After finding a market fit with Kentico Cloud, a B2B SaaS project from Kentico, we have come up against a serious problem - how to optimise our entire funnel from the first visit of the web, through trial to retaining a paying customer. During the first year of work with the product funnel, we tried many approaches, tools, and dead-lanes that did not bring us any progress. I will show the results of a dedicated experiment team and how half a year of their work helped to change trial conversions. I'll summarise why usual optimisation tools didn't work for B2B SaaS, where to look for inspiration and resources, and where we got in one year. I will also introduce how to uncover the blockers in a company through one funnel and how to start cooperating with them. And finally what would I do differently if I was to begin optimisation from the beginning?


Records of presentations




SKLV s.r.o
Klimentská 2066/19
Praha 110 00
IČO: 06520634
DIČ: CZ06520634

Contact person:

Jan Hlaváč
E-mail: kontakt@uxz.cz
Telefon: 777 129 678